It contains six products (and a dermaroller) designed to visibly firm and smooth skin to combat the visible signs of aging. Rodan + Fields products are expensive, and the price point is in line with what you’d expect at department stores and high end cosmetics boutiques. What are the Best Skin Care Products of 2022? It looks like a tube of mascara but contains a serum that should be applied to the upper lashes and eyebrows to give the appearance of lush, longer-looking lashes and thicker looking brows. One of the company’s most buzzed about products is the Enhancements Lash Boost, retailing for $150. A broad spectrum SPF 50+ sunscreen protects the face from sun damage. The starting kit sells for $190 and includes five products: a Deep Exfoliating Wash containing alpha-hydroxy acid to whisk away dead skin cells an Intensive Brightening Toner that contains a blend of salicylic Acid, kojic acid, licorice and mulberry extract, plus a Dual Active Brightening Complex that is packed with vitamin C and retinol. Reverse regimens are meant to address skin discoloration by brightening skin and fading dark spots. The kit includes a daily cleansing mask pore minimizing toner daily moisturizer with broad spectrum SPF 30 and a night cream. The Redefine Regimen kit retails for $199 and is meant to improve the appearance of fine lines and pores, and help users get smoother, firmer looking skin. Rodan + Fields sells individual products as well as skincare kits. What Are Some of the Most Popular Rodan + Fields Products? Social media proved to be a boon for the company as happy customers posted before and after selfies.įast forward a few years, and according to EuroMonitor International, Rodan + Fields is the number one skincare brand in North America in 2017 in terms of total sales, and has around 300,000 consultants. Rodan and Fields bought their company back and in 2007 started to sell the products through a network of consultants. Estee Lauder bought the company and sold it in department stores but the line didn’t do well. The skincare line is aimed at women age 30 and up. The pair licensed Proactiv to Guthy-Renker, a company that sells products directly to consumers via infomercials. It was a game changer because it was sold through infomercials, and it worked. The duo had previously created Proactiv, a skincare line designed to target acne prone skin. Rodan + Fields was started by two Stanford trained dermatologists, Katie Rodan and Kathy Fields. One brand is Carrot & Stick, a clean skincare brand that perfectly balances the gentle nurturing of plants with the powerful results of innovative science.Ĭarrot & Stick intro bundles deliver great value for money because you can bundle 3 full-size products worth up to $240 for $88. In our opinion, Rodan + Fields products are worth the money, but there are other brands that deliver greater value. Out of all the peer-to-peer beauty companies on the market today, Rodan + Fields is by far one of the most successful.Ī common question about this brand is if the products are worth the cost. They host shopping parties with plenty of cocktails and may casually mention a fabulous new lash product in the school car line or at Pilates class. This new army of consultants uses Facebook and Instagram to promote the products. What is new is how brands such as Rodan + Fields have taken the peer-to-peer model and adapted it for the digital age. Women in the 60s sold Tupperware to each other at home-based parties, and brands such as Mary Kay and Avon established themselves by having their saleswomen sell directly in their communities. The peer-to-peer business model isn’t new. In their free time, they sell skincare brands such as Beautycounter, Younique and Ever Skin as well as retail brands such as India Hicks and Stella & Dot. Women, especially stay-at-home moms looking for flexible work options, have jumped on the peer-to-peer bandwagon. Like a growing number of companies, Rodan + Fields relies on an army of “consultants” to sell its products directly to consumers. If you’re a woman in your 30s or up, there’s a good chance that a fellow mom or gym pal has tried to sell you Rodan + Fields products.
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